All a person has to do is open the internet or social media or even walk into a store and they’ll be bombarded by advertisements for women’s athletic apparel but what about choices for men?

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We live in a day and age where people are dressing much more casually and, where people are more health-conscious and spending more time doing athletic-type things, but the market for men’s athletic apparel has been pretty non-existent...until now.

Binghamton-born Dick’s Sporting Goods has officially tossed its hat into the market for men’s athletic apparel by launching its own brand which the company is calling, "VRST."

VRST was debuted this week on the Dick’s Sporting Goods website and was also given its own dedicated website at Additionally, Dick's says that VRST brand products will be introduced to more than 400 Dick’s Sporting Goods Stores nationwide within the next couple of weeks.

According to the company website, the Dick's Sporting Goods VRST products will include "a variety of commuter pants, joggers and shorts along with tees, hooded sweatshirts, and quarter-zips. VRST items range in price from $30 to $120, and the brand offers multiple inseams and waist sizing options outside of standard sizes (S-XXL)."

Nina Barjesteh, Senior Vice President of Product Development, DICK'S Sporting Goods said in a press release,

The VRST line leverages our expertise in athletic apparel, technology and the in-house design capabilities we have been building over several years. VRST not only offers sophisticated performance apparel for running and training but also comfortable, stylish pieces with premium fabrication that can be worn around town, out with friends, or while working or working out at home.

Dick’s Sporting Goods was founded in Binghamton in 1948 by 18-year-old Dick Stack. 73 years later, Dick’s Sporting Goods has grown from its original building on Court Street to 728 locations nationwide with its headquarters located in Pittsburg, but its roots firmly planted in Broome County.

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