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Music Affects the Taste of Your Beer


If you don’t like the way your beer tastes, you might not be listening to country music.

As completely bizarre as this may sound, a group of researchers in Belgium (who apparently have tons of time to research this type of stuff-kind of cool job, actually), say that you should change the music you’re listening to (to country, obviously) if you want to change the taste of your beer.

The researchers came to the conclusion that our brains, ears and taste buds all play a big role in the overall experience that we have with the beer that we’re drinking.

Here’s an example if you’re trying to wrap your head around what this means- apparently, while listening to high-pitched, “Disney-style” music, study participants believed their beer to be a little sweeter. On the other hand, when they were listening to music that seemed a little slower and had a heavy bass, they felt that the beer they were drinking was bitter.

Researchers wrote, “The participant transfers his or her experience and feelings about the music to the beer that they happen to be tasting.”

So clearly, the simple solution is to listen to country music while drinking beer for the optimum experience.

[via ETRO Publications/Eater]

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