Honestly, we look forward to this EVERY. SINGLE. YEAR.

The 2020 Polar Bear Plunge is back again. Every year for the past seven years, we've done this event, and every year it gets better and better.

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Nearly three-dozen people entered to win tickets to the Toyota 'Taste of Country' Concert on Friday, June 12 at Sahlen Field in Buffalo. The 'Taste of Country' Concert will feature Lady Antebellum with Jake Owen, Midland, and Maddie & Tae.

We randomly selected our five winners, but there was a catch... they had to jump into a pool of chilly water in the middle of winter!

So today, February 27, which is also known as National Polar Bear Day, we all stopped by 21st Century Pools, Spas, & Hearths to take the plunge!

On an especially chilly and windy day, our five Hawk Morning show listeners did awesomely! yes, it was cold, but there were no complaints!

A big congratulations to Brittany Bardo, Annette Hammond, Tricia Leonard, David Lyon, and Kevin Oleniacz!

We carried all the action on Facebook Live. Take a look: