It's back! Join us for the 2020 Hawk Morning Show Polar Bear Plunge at 21st Century Pools and Spas & Hearths on the Vestal Parkway. You could win one of five pairs of tickets to the Toyota 'Taste of Country' Concert on Friday, June 12 at Sahlen Field in Buffalo. The 'Taste of Country' Concert will feature Lady Antebellum with Jake Owen, Midland, and Maddie & Tae.

  • Five winners will be chosen at random to participate in the 2020 Hawk Morning Show Polar Bear Plunge. You must be present at 21st Century Pools and Spas on the Vestal Parkway in Vestal from 10:45 am until the final plunger completes their plunge (this will be before 12 p.m.) on Thursday, February 27, 2020, to win.
  • Randomly selected participants will be notified by phone on the morning of Monday, February 24, 2020.
  • The 2020 Hawk Morning Show Polar Bear Plunge will take place on Thursday, February 27 (National Polar Bear Day) at 21st Century Pools, Spas & Hearths which is located at 3736 Vestal Parkway East.
  • Selected participants must arrive by 10:45 am for registration. The Polar Bear Plunge will start promptly at 11 am.
  • All participants must have a photo ID for check-in. Please also be prepared with a towel, appropriate bathing suit attire, water shoes, and a change of clothes.
  • Participants must sign a waiver and be willing to fully immerse themselves in a tub of cold water in outside weather conditions.
  • Must be at least 18 years of age to participate.
  • If you're selected to participate and don't show, you forfeit your chance to win. You may not send someone in your place. The prize is not transferrable.
  • Completely fill out the registration form located below the advertisement for the chance to participate. 

SORRY. REGISTRATION FOR THIS CONTEST HAS ENDED.

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