The Great Ketchup Controversy

When I say the word "ketchup" what brand comes to mind? If you're like most people, you probably said "Heinz."

While Heinz might be the biggest-selling ketchup in the United States, it's definitely not in Israel where authorities have decided the company can't use the word ketchup to describe the product.

Why? Well, because under that country's stricter labeling laws, there aren't enough tomatoes in the recipe to call it ketchup.

The makers of a competing brand of ketchup went to Israel's Health Ministry with supposed proof that Heinz's product contained only 21% "tomato solids" instead of the 40% required to call it "ketchup."

So what does that mean for Heinz? It means that for now their label will have to read  "tomato seasoning" instead of "ketchup."

Anticipation is making us wait for an appeal on this one.