One way to get the point across is to threaten death to people who just wanted to mellow their winter white skin with some warm UV. This ad campaign Was called 'Free Killer Tan' check it out:

Mollie’s Fund, a nonprofit cancer awareness foundation, and ad agency FCB’s health-minded division, Area 23, are launching what they’ve called “a tanning intervention” aimed at millennials and 30 somethings who fake bake themselves even while knowing the risks involved. It's morbid as all hell, but effective!

More From 98.1 The Hawk