We've all heard of Dove and its mission to make every woman feel beautiful with the skin she is in. Whether its deodorant, under garments, or lotion, Dove is determined to make women all over the world feel proud, confident, and beautiful!

Their new experiment encourages women to choose the word "beautiful" when describing themselves.

The experiment pushes women to CHOOSE to be beautiful instead of waiting for somebody else to say it, all part of their #ChooseBeautiful campaign.

The company put signs that said  "beautiful" and "average" above stores in 5 cities: San Fransisco, Shanghai, Delhi, London, and Sao Paulo. Once the signs were up, they watched as women stood outside and really contemplated which door to enter.

When asked about their campaign, the company said, "Women make thousands of choices each day — related to their careers, their families, and, let’s not forget, themselves. Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day."

Watch the video here and remember: Choose Beautiful!