You may have heard about the sad story from 2010 about how Binghamton Senators Head Coach Luke Richardson's daughter Daron lost her life to suicide.

Since then, coach Richardson and his wife Stephanie have been on a mission to educate the community about mental health issues and that's why they've teamed up with the B-Sens and the Mental Health Association of the Southern Tier for " Power to the Purple" night Sunday at the Broome County Veterans Memorial when the Senators take on the Albany Devils at 5pm.

Power to the Purple night along with the Mental Health Association, Binghamton Senators and the Richardson's non profit," Do It For Daron" is about inspiring parents to talk to their kids about mental health and promote mental health well-being.

The first 1,750 fans Sunday night will receive a D.I.F.D (Do It For Daron) rally towel.  Merchandise will also be available to buy including bracelets, pins, t-shirts and more. Make sure you wear purple to the game. Also look for Tara and I for Chuck a Puck between the 2nd and 3rd period.  We'll be wearing purple, I hope to see you in purple as well.

To learn more about how to talk to your kid about mental health go to, or call 800-273-8255.

LET'S GO SENS and Power to the Purple.