Kenny Chesney Gets His Own Rum
Kenny Chesney joins the celebrity spits bandwagon with his very own rum. Unlike Jay-Z and his signature Cognac and Justin Timberlake’s Tequila, Kenny has stepped up to have a strong association with the product.
Blue Chair Bay Rum, named after one of Kenny’s songs, is available in White, Coconut and Coconut Spiced versions. It’s only natural for a singer that last year did 41 shows and selling some $90.9 million’s worth of tickets, have his own spirit.
Kenny was involved from the inception, actually having the tough job of sampling 30-plus rums before deciding on a blend recipe he liked. The result is a Barbados based rum that he can call his own.
Cheers Kenny. No Shoes, No Shirt, No Problem. I love it!