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Kenny Chesney Gets His Own Rum

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Kenny Chesney joins the celebrity spits bandwagon with his very own rum.  Unlike Jay-Z and his signature Cognac and Justin Timberlake’s Tequila, Kenny has stepped up to have a strong association with the product.

Blue Chair Bay Rum, named after one of Kenny’s songs, is available in White, Coconut and Coconut Spiced versions.  It’s only natural for a singer that last year did 41 shows and selling some $90.9 million’s worth of tickets, have his own spirit.

Kenny was involved from the inception, actually having the tough job of sampling 30-plus rums before deciding on a blend recipe he liked.  The result is a Barbados based rum that he can call his own.

Cheers Kenny.  No Shoes, No Shirt, No Problem.  I love it!

 

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