Last month, rumors were flying that Dos Equis was retiring the "Most Interesting Man in the World" ad campaign.  That rumor was... half true.

The campaign will continue, they're retiring 77 year old actor Jonathan Goldsmith.  He's been the Most Interesting Man In The World for 10 years.  He'll be in one more where he's sent to Mars forever.

"Stay Thirsty My Friends" will be said for the last time on a rocket ship, and the voiceover guy says, "His only regret is not knowing what regret feels like."  It also features other characters who've appeared in past commercials with him.

No word of who the new guy will be. Stay thirsty my friends!

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