In the end, he lived a good life. A very, very good life. Born in Wikes-Barre, Pennsylvania, and loved by people of all ages and stages from around the world, the life of the debonair Bartholomew Richard Fitzgerald-Smythe was snuffed out on Wednesday, January 22, at the age of 104.

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There wasn't a day that Fitzgerald-Smythe, aka. Mr. Peanut didn't appear to be in stellar health. Looking at him, clad in his top hat, monocle, and white gloves with trademark cane in tow, not a soul could have imagined that his days were short.

Twitter page (which has a new handle, "The Estate of Mr. Peanut") claims, he died doing what he always did best, "
having people's backs when they needed him most."

 

Additionally, a statement was released by Kraft Heinz,

It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” Samantha Hess, Planters Brand Manager at Kraft Heinz, said in a statement. “He will be remembered as the legume who always brought people together for nutty adventures and a good time. We encourage fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to celebrate his life.”

Is this truly the end of one of the most beloved advertising mascots of all time? Will we really have to live and then re-live the sadness of his funeral on Super Bowl Sunday, or is this simply a genius marketing ploy where Mr. Peanut is suddenly the hero of the story who reemerges from the "dead" and somehow saves the world? Hopefully, the question the world is asking will be answered sooner rather than later. Until then, rest well Mr. P., rest well. [via Twitter/Kraft Heinz/The Chronicle of Hats in Enjoyable Quotes: History of Fashion Accessories Series]