Grammys Super Bowl Commercial Features Country Artists in Mashup [Watch]
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The Grammy Awards take place just one week after the Super Bowl, and their new ad spot during the game is sure to bring in a few more viewers.
The creative commercial features a man walking the streets of a city, passing posters and ads for the albums nominated for Album of the Year. The twist? The artists’ photos come alive, singing as he passes. Kendrick Lamar, Chris Stapleton, Taylor Swift, the Weeknd and Alabama Shakes each take turns in an epic mash-up of some of the most popular songs of the last year.
The sleek ad finishes up by teasing the category, imploring fans to tune in to see which artist takes home the trophy Feb. 15.
Though Stapleton has been in the music biz for years, his career recently exploded after his performance with Justin Timberlake at the 2015 CMAs. Since then, he’s been top of mind for country and non-country fans alike, making best-of lists right and left. He’s nominated for several awards, including Best Country Album and Best Country Solo Performance, and he’s slated to perform alongside fellow country-soul rockers Bonnie Raitt and Gary Clark, Jr. to pay tribute to the late B.B. King.
The Grammys will also feature a duet performance from fellow nominees Carrie Underwood and Sam Hunt. Underwood is up against Stapleton in the Best Country Solo Performance category for “Little Toy Guns,” while Hunt is nominated for Best New Artist and Best Country Album. He’s also co-headlining the Super Bowl Tailgate party Feb. 7 with Seal.
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