Just off word of a big investment in crypto-currency mining, a local businessman is getting into another virtual venture.

Digital marketing company, Elevator Studio says it has formed a joint venture with Adam Weitsman to invest in and develop a sort of digital real estate called Metaverse land that can be developed virtually.

Kathy Whyte/WNBF News
Kathy Whyte/WNBF News
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The venture will develop digital entertainment venues, casinos and artistic projects.

The owner of Upstate Shredding and Elevator Studio recently completed a one-million-dollar purchase of digital land inside of Big Time Studios Multiplayer Action R-P-G. Big Time Studios is involved in a number of well-known gaming site like Fortnite, Call of Duty and Medal of Honor.

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A news release from the marketing firm associated with the project says digital real estate purchases have been on the rise recently with “sales often exceeding 100-million dollars per week.”

The release likens the venture to a digital version of the California Gold Rush.

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