
Walmart Unveils a New Look for New York Stores
Walmart is updating its brand to show New Yorkers that the company is focused on customers and using technology in all its shopping channels.
This change tells the story of how Walmart started in Arkansas in 1951 and has grown into a global leader known for helping people save money and live better.
Notable Features of the Brand Refresh
The brand refresh includes a few important changes to make Walmart look more modern but still respect its history:
New Wordmark: Inspired by Sam Walton’s famous trucker hat, the new Walmart logo uses a modern, custom font to make it stand out.
Spark Symbol: The spark symbol represents the energy and guidance you can find when shopping at Walmart.
Colors: Walmart's main colors are now True Blue and Spark Yellow, which keep the traditional feel but also add a modern touch.
William White, Senior Vice President and Chief Marketing Officer of Walmart U.S., emphasized, "This updated brand identity is a testament to the legacy of our founder, Sam Walton, underscoring our evolving capabilities and unwavering dedication to our customers both now and in the future."
Elevating Credibility and Connection
The team at Walmart says they believe the updated brand look will make customers trust Walmart more and feel closer to the store. By showing consumers that it’s a modern and trendy brand that focuses on digital services, Walmart wants to be seen as a leader in innovative retail ideas.

Rollout Strategy for New York State Stores
Walmart is introducing its new brand look on all its platforms including the website, app, and stores. They have been working on this since October 2024, starting at Store 4108 in Springdale, Arkansas. The official launch for all Walmart platforms is happening this month, with updates planned to roll out throughout the rest of the year.
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