Walmart is updating its brand to show New Yorkers that the company is focused on customers and using technology in all its shopping channels.

This change tells the story of how Walmart started in Arkansas in 1951 and has grown into a global leader known for helping people save money and live better.

Notable Features of the Brand Refresh

The brand refresh includes a few important changes to make Walmart look more modern but still respect its history:

New Wordmark: Inspired by Sam Walton’s famous trucker hat, the new Walmart logo uses a modern, custom font to make it stand out.

Spark Symbol: The spark symbol represents the energy and guidance you can find when shopping at Walmart.

Colors: Walmart's main colors are now True Blue and Spark Yellow, which keep the traditional feel but also add a modern touch.

Provided: Walmart
Provided: Walmart
loading...

William White, Senior Vice President and Chief Marketing Officer of Walmart U.S., emphasized, "This updated brand identity is a testament to the legacy of our founder, Sam Walton, underscoring our evolving capabilities and unwavering dedication to our customers both now and in the future."

Elevating Credibility and Connection

The team at Walmart says they believe the updated brand look will make customers trust Walmart more and feel closer to the store. By showing consumers that it’s a modern and trendy brand that focuses on digital services, Walmart wants to be seen as a leader in innovative retail ideas.

98.1 The Hawk logo
Get our free mobile app

Rollout Strategy for New York State Stores

Walmart is introducing its new brand look on all its platforms including the website, app, and stores. They have been working on this since October 2024, starting at Store 4108 in Springdale, Arkansas. The official launch for all Walmart platforms is happening this month, with updates planned to roll out throughout the rest of the year.

8 Most Stolen Items from Walmart Stores

Here is a look at 8 of the most stolen items from Walmart stores.

Gallery Credit: Billy Jenkins

Here's What Each Walmart Emergency Color Code Means

Some Walmart intercom codes involve the use of different colors. Each color is linked to a particular event or situation occurring in the store.

The significance of these color-coded alerts can range from relatively significant incidents to potentially critical, life-threatening situations. Understanding what these codes imply is crucial for Walmart employees. This understanding ensures they can promptly take required safety steps as and when necessary.

Hopefully, you'll never hear these codes announced at Walmart, but if you do, at least you'll know what they mean, and how you should act accordingly.

More From 98.1 The Hawk