It is the adrenaline rush the box office sorely needed after a summer that could accurately be described as “pretty bad” — the new take on Stephen King’s doorstop of a novel is the best horror opening ever, the highest single-day box office for an R-rated movie, the lowest-budgeted movie to gross over $100 million in its opening weekend, and now it’s the biggest opening for a September movie in history.
It’s now been two weekends since Pennywise the Dancing Clown was unleashed upon unsuspecting audiences, and Hollywood may never be the same. Seriously. The kind of box office numbers we’re seeing right now will inspire, uh, major changes in how Hollywood tries to jump on specific trends. And while two new movies made a sort of solid showing for themselves over the weekend, the fact is this: it’s Pennywise’s world. We’re just living in it. Here’s the box office projections as of Sunday afternoon:
As we head deeper into September, two things have become pretty clear about 2017 box office numbers: one, Hollywood desperately needs to bounce back a little bit from the doldrums of August, and two, whoever decided to hedge their studio’s bets with a September release date for a movie about a killer clown is looking like a [profanity] genius right about now. We’ll get to all of that in a moment, but first, here are the box office numbers as of Sunday afternoon:
Stephen King adaptations are a dime a dozen these days (almost literally; rights to his books are famously cheap), but a good Stephen King adaptation, like a properly cooked steak or a movie where Harrison Ford is actually awake, is exceedingly rare. Of the two adaptations of beloved King novels released this year, the idea that IT might be the superior of the pair seemed laughable a few months ago. IT is better than The Dark Tower in every conceivable way, but beyond the inevitable comparison, it’s just really good. Scary good, even.