Wheaties Is Going to Make Beer!

If you've always said beer is the breakfast of champions, but other people disagree and say you've got a "problem" who's laughing now?

Wheaties is teaming up with Fulton craft brewery in Minneapolis to create a brand new beer called HefeWheaties. There are a few catches though. First, they aren't going to use actual Wheaties to brew the beer, but it's a wheat beer, just like Wheaties is a wheat cereal.

And second, HefeWheaties is only going to be available in the Minneapolis area. It goes on sale on the 26th and they won't ship it anywhere outside of Minnesota. Which doesn't make much sense from a marketing standpoint. But if it's a big hit, Fulton says they'll consider doing another, bigger roll out in the future.

If this sounds great to you, you should join us for HarvestFest!

Source: General Mills