Ad Campaign Sparks Backlash
As if Victoria’s Secret hasn’t put enough pressure on women in society to look perfect, now the lingerie company has come out with a new ad campaign that’s making a lot of people less than happy.
VS recently rolled out a campaign that features long, leggy models with long hair, flat abs and angelic faces with the words The Perfect “Body” scrawled across them.
— Dabney Porte (@DabneyPorte) October 30, 2014
The new campaign has angered enough people that the activist group Change.org has gotten involved, saying, “This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect’.” There’s even a petition to get VS to apologize for the ad and to change it.
I’m not saying I agree with the tactics of VS, but I’m curious if anyone else noticed that the word body is surrounded in quotes. Body is the name of their bra. So of course VS might think their new “body” bra is perfect, making it the perfect “body aka. bra),” but come on. They’re walking a fine line and opening themselves up to backlash.
Whether you think this campaign is sexy or stupid, VS is toeing the line and any campaign that insinuates that a woman who doesn’t look like a Victoria’s Secret model has a less than perfect body is simply bad business.