Pork and Beef to Get New Names?

I just don’t understand this; it seems to silly to me. Apparently the meat industry is struggling so to try to boost sales, they’re giving pork and beef new names.

The National Pork Board and Beef Checkoff Program says they’re updating the names of various cuts of meat.  They say that the current labels were confusing to shoppers and often kept people from buying meat.

I don’t know about you, but I’ve never not bought meat because of the label on the package.

Under the new system, pork chops will be known as porterhouse, ribeye or New York chops, while an under blade boneless steak will be called a Denver Steak.

Um, when I think porterhouse or ribeye, I think steak not pork.  Am I the only one?

The National Pork Board and Beef Checkoff Program says the new meat names will be simplified while reflecting the finer points of individual cuts.  The beef and pork industries hope their efforts will encourage consumers to buy more meat, particularly with outdoor grilling season approaching.

I think this is just going to confuse people more.  What do you think?