Yet another holiday tradition has bit the dust- Budweiser's famous Clydesdales commercial won't air this Christmas season.

The commercial has aired every December since 1987, but AB Inbev, the owner of the Budweiser brand, says they're trying to up their market share by appealing to a younger demographic. This year's ad will feature various people looking into the camera and calling out friends' names, with a narrator saying, “If you could grab a Bud with any of your friends these holidays, who would it be?”

In case you're wondering, Budweiser's market share has been cut nearly in half in the past decade.

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