Little Girl Gives Lego Company a Piece of Her Mind
Legos. My brothers loved them. They loved laying them down on my floor as I was sleeping so that when I’d wake in the middle of the night to use the bathroom, I’d step on them and scream. My pain made them shriek with delight.
I never really saw Legos as being a gender specific toys. When I was a kid and played with them, I always imaged the police officer Lego or the firefighter Lego in my hand was a she and the heroine. But times have changed since I was a kid.
One little girl took issue with Lego marketing their toys to little boys and wrote them a letter. Here’s what she said:
Dear Lego company:
My name is Charlotte. I am 7 years old and I love Legos but I don’t like that there are more Lego boy people and barely any Lego girls.
Today I went to a store and saw Legos in two sections — the girls’ pink and the boys’ blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks.
I want you to make more Lego girl people and let them go on adventures and have fun, ok!?!
Well, the Lego company actually responded and here’s what they had to say:
LEGO play has often been more appealing to boys, but we have been very focused on including more female characters and themes that invite even more girls to build, and in the last few years, we are thrilled that we have dramatically increased the number of girls who are choosing to build.”
While there are still more male characters than female, we have added new characters to the LEGO world to better balance the appeal of our themes.” Lego says it’s had female characters including “a warrior, a surgeon, a zoologist, athletes, extreme sports characters, rock stars and a scientist.”
Could there be more girl themed Lego sets on store shelves soon? Maybe. Back in 2012, McKenna Pope petitioned Hasbro to create a gender-neutral Easy-Bake Oven for her little brother. The company took what she had to say into consideration and created ovens in black and silver. Perhaps the Lego company will follow suit?
On another Lego note, The Lego Movie opens tomorrow (February 7th). In the movie, a young mini-figure must defeat a tycoon and save the Lego universe in the animated adventure with the voices of Chris Pratt, Will Arnett, Elizabeth Banks, Channing Tatum, Will Ferrell, Liam Neeson, Jonah Hill, Charlie Day, Alison Brie, Morgan Freeman, Nick Offerman and Cobie Smulders.
Here’s a sneak peek: