Contact Us

Levi’s CEO Chip Burgh: Don’t Wash Your Denim

Me and my co-worker Julie doing it wrong because we wash our jeans

If your jeans are so filthy that they could stand up and walk by themselves, you might be doing it right.

Chris Bergh is the CEO of Levi’s and he says (you ready for this?!?)….you should never wash your denim.¬†Bergh says that by not washing the jeans, you’re helping keep them in mint condition and you’re also helping out the environment.

Bergh¬†is a jeans maker right? So by saying this, isn’t he basically just encouraging people not to buy his product as often? Hmmmm.

Levi’s offers up a pretty odd trick that they say will keep your jeans from smelling putrid: freeze them once a month.

I thought this was one of the most disgusting things I’ve ever heard, but apparently I’ll be alone in washing my jeans.

Even celebs like Anderson Cooper buy into the idea of wearing the same pair of jeans every day and only washing them once a year.

I still think that’s disgusting. If you go to Kampai for dinner and don’t wash your jeans before wearing them again, you’re gonna smell like a giant hibachi until you do. That’s not exactly sexy.

Best of 98.1 The Hawk

Recommended For You

Best Of The Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Hawk Country Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Hawk Country Club contests, events, coupons, presales, and much more delivered to you for FREE.