Say goodbye to the familiar red and white ice cream sign at 2 area Friendly's.

Friendly's restaurant will dip it's last ice cream cone and serve it's last burger at its Vestal Parkway and Oakdale Mall locations this Wednesday.

Meanwhile, it's business as usual at locations on Harry L. Drive, Johnson City, Front Street, Binghamton and East Main Street in Endicott.

Friendly's has been a favorite on the East coast and Southern states for some time.  Founded in 1935 at the height of the Great Depression by brothers Prestley and Curtis Blake.  Their ice cream includes over 22 flavors and Consumer Reports recently named Friendly's chocolate, the best chocolate ice cream of all national brands.

Friendly's as a company, has had to reposition itself as a company due to a competition and changing customer tastes.  Friendly's filed for Chapter 11 Bankruptcy protection and closed 63 stores in October 2011.  But the Binghamton area stores had been profitable.

Friendly's will survive with new owners, as they plan to reposition itself and take the brand back to it's roots.