Proctor and Gamble, maker of Crest brand toothpaste, today announced it will start selling a new line of toothpaste aimed at "experiential" customers.

Having trouble getting your kids to brush their teeth may never again be a problem with the introduction of Mint Chocolate Trek, Vanilla Mint Spark or Lime Spearmint Zest.

The new "dessert" toothpaste will be marketed with the catch words: adventurous, dynamic and inspired.

I'm not sure about the last one but I'm willing to try them all.  The new "dessert" toothpaste will be marketed with the catch words:  adventurous, dynamic and inspired.

It may be a gamble for even Proctor and Gamble but I have to hand it to them for trying to reinvent the wheel.  I'm sure in the process, they will win over some new customers.

So what do you think?  Are you excited about the new toothpaste flavors?