Chase Rice Signs With Broken Bow Records, Is Ready to Release New Music
Chase Rice has a new label home -- and plans for a new album. The singer-songwriter has signed with BBR Music Group / BMG.
BBR Music Group and Rice announced the news on Tuesday (June 20). The artist has been assigned to BBR's Broken Bow Records imprint, which is also home to artists such as Jason Aldean and Dustin Lynch.
“I can’t tell you how excited I am to join the BBR family,” Rice says in a press release. “I knew from the moment we began talking that the people here understand where I’m coming from, and I can’t wait to share all the new songs we’re about to make together. In fact, we’re so excited, we promise we’ll have new music for you within a month.”
Adds Jon Loba, EVP of BBR Music Group, "Chase has a track record of connecting with fans whether it is socials, concert tickets, singles or album sales. He knows himself and his audience and has formed a rabid following. We are so excited to have him join our family and can’t wait for everyone to hear some incredible new music.”
A North Carolina native, Rice released his major-label debut album, Ignite the Night, in 2014; the disc hit No. 1 on the country albums chart, and its two singles ("Ready Set Roll" and "Gonna Wanna Tonight") became Top 10 hits. However, Rice found less success with his two most recent singles, "Whisper" and "Everybody We Know Does." In an interview with Rolling Stone, Rice opens up about how his "bro-country" image may have been holding him back.
"I'm still blessed, but when you know what you can do and you're not able to do it, it feels like a slap in the face," Rice says, explaining his reasons for ending his partnership with Columbia Nashville. "I felt like people were holding me back from the music I could create. That's no way to live, and it's weighed me down for a long time."
Rice also admits that, between separating from Columbia and signing with Broken Bow, he felt depressed and drank more than he should. BBR's offer, he says, "came into my life at an unbelievably perfect time," and he's excited to show fans a more authentic, true version of himself on his next album, titled, per Rolling Stone, Lambs and Lions. The project was produced by Chris DeStefano, Mac MacAnally and Jacquire King.
"There will always be people saying, 'You're not country, you're ruining country.' And there were songs [on Ignite the Night] where I'm like, 'You're kind of right,'" Rice notes. "I'm very proud of it, but I didn't have a clue what I was doing on that record. I was just throwing a bunch of stuff on a wall and seeing what stuck. There is some stuff on there that is the same old s--t, and I'm tired of that. They're finally going to see the me I want them to see."
In addition to its title track, Lambs and Lions, according to Rolling Stone, includes songs titled "Amen" and "Saved Me." It also features a cover of Chris LeDoux's "This Cowboy's Hat," a collaboration with LeDoux's son, Ned LeDoux. An official release date has not yet been announced.
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