Think about it- emojis and emoticons are mostly pictures of hearts, hugs and cute puppies and sheep. Guys generally don't send emojis of winking faces and couples kissing to their buddies when they're texting.

So what's a guy to do when he wants to send his friends an emoticon that expresses his excitement over meeting up to watch sports and drink beer? He turns to Bromojis, emojis for guys, obviously.

For now, Bromojis only exist in theory on Instagram, but as the brainchild of two advertising executives (one of them just so happens to be a woman) it's only a matter of time before you'll be able to download the emoticons made with men in mind. We're talking about red solo cups filled with beer and sports logos, and such.

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